SHANGHAI – Today, at the 2025 Buick Brand Day in Shanghai, Buick unveiled the next-generation super architecture “Xiao Yao” and ELECTRA, a new sub-brand for its premium new energy vehicles (NEVs).
With the launch of Xiao Yao and ELECTRA, Buick will further sharpen its focus on premium NEVs in China. In the next 12 months, Buick will launch six NEV models based on the Xiao Yao architecture. Within two years, Buick aims to cover all key price segments in the NEV market.
Xiao Yao Super Architecture: A Technical Milestone
Tailor made for the China market, Xiao Yao integrates technologies in four major areas: propulsion, chassis, intelligent driver assistance, and smart cabin. Developed by GM’s engineering and design joint venture PATAC, it combines GM’s global expertise in vehicle development and strong local capabilities.
Key highlights:
ELECTRA Product Lineup
By blending global legacy with local innovation, Buick is shaping a distinctive premium brand identity for the electric era. Along with the launch of Xiao Yao and ELECTRA, Buick revealed its NEV models to be introduced over the next 12 months, including its all-new flagship MPV ENCASA and two precursor vehicles for the sedan and SUV segments respectively.
Offered in both BEV and PHEV variants, the ENCASA will strengthen Buick’s longstanding leadership in China’s MPV market, completing the brand’s MPV portfolio across mainstream, premium and luxury segments.
ELECTRA GS Concept
As an exploration of Buick's future design language and intelligent electric technology, the global NEV concept car, Buick ELECTRA GS, also made its debut at the event. Embodying the "kinetic sculpture" design philosophy, the concept is envisioned as a mobile art space. It pushes performance-oriented luxury to a new level, redefining the boundaries of electric luxury. It demonstrates how Buick will continue to write a new chapter of luxury in the electric era with sculptural dynamic aesthetics, cutting-edge technology, and ultimate craftsmanship.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China, its largest market, is available at www.Buick.com.cn.
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