LYRIQ-V Makes the China Debut as Cadillac Unveils L.O.V.E. EV SUV Family at Auto Shanghai 2025
LYRIQ-V Makes the China Debut as Cadillac Unveils L.O.V.E. EV SUV Family at Auto Shanghai 2025
2025-04-23
SHANGHAI – Cadillac today unveiled its pure electric SUV family featuring the LYRIQ-V, OPTIQ, VISTIQ and the ESCALADE IQ at the Auto Shanghai 2025, showcasing the brand’s ambition to innovate towards an electrified future with uncompromising standards.
The all-new LYRIQ-V made its debut in China and will be the first V-Series model to be locally manufactured. Featuring bold aerodynamic design, signature V-Series accents, and matte silver paintwork, the LYRIQ-V is able to deliver an exhilarating 0–100 km/h acceleration in 3.3 seconds. A high-performance silicon carbide electric drive, custom Brembo six-piston brakes, and a low-drag V Performance aero kit combined to contribute to the Cadillac’s fastest production model to date. Along with the LYRIQ-V, the Cadillac VISTIQ and ESCALADE IQ were also exhibited in China for the first time.
“Today, we’re not just unveiling a new lineup of vehicles. It is a moment where we stand at a turning point in time, expressing our deep commitment to the future. ” said Will Stacy, vice president of Cadillac in China. “In the new era of electrification, our passion for what’s next remains unwavering.”
Pioneering Innovation and Safety
Cadillac is poised to lead with cutting-edge technologies that redefine what advanced mobility can offer. The Cadillac VISTIQ is introduced with the industry’s first LiDAR behind the windshield and a seamlessly integrated design. This innovation delivers precise environmental sensing even in challenging conditions such as rain, snow, or dust, without compromising the vehicle’s aesthetics.
Empowered by the NVIDIA DRIVE AGX Orin platform, the Cadillac VISTIQ features an L2 full-scenario driver assistance system co-developed with Momenta, enabling a smooth and intuitive assisted driving and parking experience without high-definition maps.
Safety remains paramount in Cadillac’s electrified vision. The brand’s proprietary three-level Driver Monitoring System (DMS) with eye-tracking technology ensures the driver to remain focused on the road.
Immersive Cabin
Cadillac’s new generation of electric vehicles sets a new benchmark for luxury and immersive technologies. At the heart of the brand’s connected cockpit is a breathtaking 33-inch 9K curved LED display that surrounds the driver in vibrant, high-resolution visuals. On the LYRIQ-V, the display is enhanced by a segment-leading 70-inch dual-plane Augmented Reality Head-Up Display (AR-HUD), which projects essential driving and navigation information directly into the driver’s line of sight. The AR-HUD seamlessly blends near-field data such as speed and range with far-field projections like traffic signs and turn-by-turn navigation, allowing drivers to stay informed without ever taking their eyes off the road.
Elevating the sensory experience even further, Cadillac collaborated with Dolby to provide a state-of-the-art 7.1.4 Dolby Atmos® audio system on the LYRIQ-V. With 23 strategically positioned speakers, including four overhead units, the system delivers breathtaking clarity, depth, and immersive sound that captures every nuance of the music.