SHANGHAI – Buick today officially launched the all-new Regal in China, elevating its premium sedan portfolio with a stylish design, premium comfort, advanced intelligent connectivity and outstanding driving dynamics, for a fun mobility experience.
Two variants are available priced at RMB 159,800 and RMB 175,800. The new model will soon be arriving at Buick dealerships nationwide.
The all-new Regal incorporates the latest Buick design language, showcasing a sporty look with modern aesthetics. Its front face features the refreshed Buick flying wing design, complemented by a large grille and distinct double-wing headlights that visually widen the vehicle and present a low and aggressive sporty demeanor. The redesigned grille has intricate wing-shaped chrome accents, adding a layer of sophistication and dynamic and sporty allure.
The wing-shaped LED headlights have a robust yet elegant profile. They are paired with unique boomerang-shaped daytime running lights and taillights, enhancing the vehicle's stature. The all-new Regal also features sleek surfaces that improve aerodynamics and the exquisite new tri-shield Buick badge, for more youthful vitality.
The 2,829-mm wheelbase provides spacious and comfortable seating room and ample storage space. Buick’s signature wraparound design is accompanied by stylish interior trim, resulting in a premium feeling and sense of modernity. The center console and door handles have a floating design. Soft materials, patterned leather, and double-stitched seams and chrome detailing throughout contribute further to the exquisite ambience and premium craftsmanship.
The all-new Regal adopts state-of-the-art Buick QuietTuning technology, giving it a tranquil cabin environment. Meanwhile, a host of premium features, including keyless entry, six-way adjustable power seats with the heating function, an intelligent anti-pinch sunroof and dual-zone automatic air conditioning cater to passengers’ comfort and well-being.
The all-new Regal is equipped with the eighth-generation Ecotec propulsion system that strikes a perfect balance between performance and fuel efficiency. The 2.0T variable cylinder turbocharged engine paired with a nine-speed Hydra-Matic intelligent transmission delivers 174 kW of power and 350 Nm of torque. Customers can also choose a 1.5T four-cylinder direct injection turbocharged engine.
Emphasizing its legacy as a “driver’s car,” the all-new Regal comes with a three-spoke multifunctional steering wheel with a shift paddle, along with advanced Electric Power Steering, the Electronic Transmission Range Select (ETRS) system and the optimized chassis system. The enhanced handling provides both control and driving pleasure.
With cutting-edge connectivity features, the all-new Regal is designed for seamless interaction. The latest Buick eConnect intelligent infotainment system supports smartphone projection and comes with wireless charging and Baidu AI voice assistant, for hassle-free travel. Additionally, through the new-generation OnStar system and upgraded Buick App, customers can benefit from real-time assistance that includes remote control and real-time vehicle diagnosis.
As one of the most successful middle- to upper-class vehicles in China, the Buick Regal has earned high recognition from more than 1.7 million customers since the nameplate’s introduction.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China, its largest market, is available at www.Buick.com.cn.
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