Shanghai — The Durant Guild, General Motors' premium import business and lifestyle platform in China, today announced the grand opening of its first Brand Center in Shanghai. It also introduced the highly anticipated 2025 Chevrolet TAHOE full-size SUV in the Chinese market.

"The inauguration of the all-new Brand Center marks an important milestone in the acceleration of The Durant Guild's business,” said Leon Li, president of The Durant Guild and vice president of GM Premium Import. “The facility is an interpretation of classic and modern flair, offering customers an inclusive, comprehensive and unique experience with The Durant Guild brand and our premium lineup.”

He added, “With the launch of TAHOE in China, we look forward to continuing the legacy of the full-size SUV together with our customers, leveraging its iconic design, sumptuous interior, all-terrain performance and intelligent driving features.”

Two trims, the Classic and High Country, are being offered with seven exterior color and four interior color options. The TAHOE Classic is priced at RMB 648,000, while the High Country is available for RMB 728,000.

2025 Chevrolet TAHOE: The Legendary Full-Size SUV Reimagined

Leveraging the rich heritage of the Chevrolet SUBURBAN CARRYALL, the world’s first SUV, the 2025 TAHOE has a powerful stance combined with a premium interior, spirited driving and extraordinary handling, and enhanced technology and safety.

The 2025 TAHOE likewise inherits the design legacy of Chevrolet's full-size SUV family, seamlessly blending timeless styling, versatile functionality and meticulous craftsmanship.

The refreshed exterior design gives TAHOE a bold and confident look, characterized by its reimagined front fascia and extra-long wheelbase of 3,071 millimeters. The Classic trim adopts a large dynamic high-gloss black grille that is domineering and bold. The High Country trim has a more sporty and luxurious front face with unique bar design chrome detailing, achieving a perfect balance between refinement and sportiness.

Chevrolet's new signature dual C-shaped headlights and refined LED daytime running lights add to the vehicle's distinct identity. When TAHOE powers up, the dynamic lighting effect cascades upward in an inverted S shape, showcasing its unique personality and creating a sense of occasion for every journey.

Premium Interior and Spacious Comfort

Inside the 2025 TAHOE, the driver-centered wraparound IP design creates an open and airy cabin space. Refined soft-touch materials, combined with meticulous stitching and cut-and-sew craftsmanship, deliver a tactile experience that exudes quality at every turn.

The spacious 2+2+3 theater-style seating layout enables the expansive interior. This design ensures that every journey, whether in the city or the great outdoors, exceeds expectations in terms of comfort and luxury. Other highlighted features include:

• A wide second-row aisle and one-touch power-folding second-row seats that make it easy for third-row passengers to enter and exit.
• A large variable-capacity trunk that offers up to 3,480 liters of space, complemented by a large center console armrest and 13 thoughtfully designed cabin storage compartments to meet the diverse travel needs of all family members.
• A panoramic sunroof, Bose premium 10-speaker sound system, and tri-zone automatic climate control that enhance every trip with added comfort and enjoyment.
• Separate rear-lift glass and a hands-free power liftgate that maximize convenience and functionality.

In the High Country, the trim’s badging is embossed on the steering wheel, front seat headrests and infotainment system screens. The interior is further elevated with perforated leather seats and real wood accents, taking the premium feel to a new level.

Powerful Performance and Advanced Handling

At the heart of the 2025 TAHOE is GM's renowned TurboMax engine. It delivers 223 kW (300 hp) of power and peak torque of 500 Nm. Paired with the Hydra-Matic 10-speed automatic transmission, it offers responsive and efficient performance across all terrains.

The 2025 TAHOE’s robust body-on-frame body structure, front double wishbone and rear multi-link independent suspension, part-time four-wheel-drive system, mLSD mechanical rear limited-slip differential, four-wheel adaptive air suspension, and MRC electromagnetic induction shock absorbers ensure exceptional drivability, stability and comfort. The MRC system continuously adjusts damping characteristics at a rate of 1,000 times per second, providing a smooth and controlled ride quality.

Tech-Forward Smart Cabin

Equipped with the industry-leading Qualcomm 8195 smart chip and native 5G support, the 2025 TAHOE offers a suite of advanced features such as an 11-inch full LCD instrument cluster, a 17.7-inch central touchscreen, a 15-inch full-color HUD, and a streaming rearview mirror, for an intuitive and safe driving experience.

The latest-generation VCS intelligent cockpit system integrates Baidu voice control for the seamless operation of navigation, multimedia functions, climate control and more. Passengers can enjoy premium entertainment through popular apps and mini-programs, while The Durant Guild App enables remote vehicle monitoring and control functions such as locking/unlocking, vehicle location and remote start.

The 2025 TAHOE features GM's acclaimed Super Cruise, the world's first hands-free driver assistance system for compatible highways that boasts over 257 million kilometers of operation globally. Utilizing 18 radars, six cameras and high-precision maps, Super Cruise supports lane change on demand and automatic lane change, with future over-the-air updates planned to further enhance functionality.

Additionally, more than 20 advanced driver-assistance systems and comprehensive safety configurations provide robust protection for all occupants.

Gallery-Style Experience Space: Diversified Services for Diverse Customers

The Durant Guild Brand Center Shanghai flagship store directly connects the brand with customers. It includes a vehicle display area, lifestyle retail area and cultural space, and café lounge. Every visitor can enjoy a personalized and diversified car culture journey, with tailored services to meet their individual needs.

The store in the heart of Shanghai was inspired by GM’s legendary Factory One. It integrates Chinese cultural and design elements, creating a gallery-style experiential space. From the dynamic and changing huge LED screen at the entrance of the exhibition hall to the eye-catching art installations, users can appreciate the unique culture of The Durant Guild as well as the history of General Motors. It showcases the exquisite lifestyle advocated by The Durant Guild and the infinite possibilities of a travel lifestyle.

The Shanghai flagship store also features The Durant Guild's new brand icon. It was inspired by the “D” on the front of the Durant Building in Detroit, the early headquarters of General Motors that was completed in 1923. The logo serves as a reminder of the continuous pursuit of excellence that is a legacy of company founder William C. Durant.

Expanding Horizons: Future Plans

The opening of The Durant Guild Brand Center Shanghai flagship store represents the commitment of The Durant Guild to leverage the direct sales model. The Durant Guild will steadily expand its business scope and roll out into more cities to reach out to more customers across China.

It plans to open seven brand centers and 14 delivery and service centers in first- and second-tier cities nationwide by early 2025. Besides Shanghai, they will include Beijing, Shenzhen, Chengdu, Hangzhou, Shenyang and Xi’an.

The Durant Guild will also introduce more classic premium models from the General Motors family. Its second selected model will be launched later this year.