SHANGHAI – Buick today revealed details of the smart digital cabin featured in Electra L7. Designed to deliver a seamless fusion of technological sophistication and refined comfort, the Electra L7 adopts an all-new interior design, a multi-screen digital environment including the segment-leading 50-inch panoramic AR-HUD. In addition, the Electra L7 is also the first model to feature Qualcomm’s advanced SA8775P chip.
As the first model developed from Buick’s next-generation Xiao Yao hyper-integrated vehicle architecture tailored for China, the Electra L7’s smart cabin benefits from significant hardware and software upgrades, enhancing perception, interaction, connectivity for an immersive and personalized in-vehicle digital experiences.
Floating Island-Inspired Cabin: Where Elegance Meets Innovation
Inspired by the “Pure Floating Island” design philosophy, the cabin features a wraparound layout that integrates a suspended center console and ambient lighting. Fluid lines and sculpted surfaces create a sense of motion, like the ocean waves, while the exclusive “Aquatic Aesthetics” interface theme adds a touch of elegance and vitality to the space.
The new Buick D-shaped intelligent steering wheel embraces a minimalist design. Control functions are innovatively integrated into two four-way buttons, streamlining complexity and delivering a more intuitive driving experience.
Technologies at the Core of the Cabin
At the heart of the cabin is a multi-screen digital environment, including a 10.25-inch full-LCD instrument cluster, a 15.6-inch intelligent center display, and a class-leading 50-inch panoramic AR-HUD. The center display features a stylish new user interface and supports split-screen functionality for external surroundings, navigation, and media, allowing drivers and passengers to customize layout preferences for a more tailored experience.
The AR-HUD delivers exceptional clarity, brightness, and color performance, with an extended imaging distance and real-time integration of driving data and road conditions using cameras, LiDAR, and millimeter-wave radar. This fusion enhances both convenience and safety by keeping critical information within the driver’s line of sight.
Powering this immersive experience is Qualcomm’s latest SA8775P automotive-grade chip, equipped with the Adreno 663 GPU and a robust 72 TOPS neural processing unit (NPU). This enables more vivid HD rendering, precise navigation, and natural human-machine interaction through voice, touch, and visual sensing. The chip delivers outstanding security and stability, even under extreme temperatures, and supports rapid iteration of smart cabin features, ensuring continuous innovation and performance upgrades of the vehicle.
Smart Features for Personalized Mobility
Other unique features of Electra L7 include a scene-based vehicle preparation function via smartphone, allowing users to preset cabin conditions for different seasons and needs. The Electra L7 also introduces a class-leading “Sentinel Mode” that uses low energy and provides 360-degree monitoring around the vehicle through cameras and radar, enhancing security and peace of mind.
Further elevating the user experience, the cabin supports high level of personalization, allowing vehicle settings to adapt to different user scenarios. Seamless account login is available via digital key, facial recognition, and screen scanning, with upcoming integration of popular phone-to-vehicle connectivity platforms.
Powered by advanced AI models, the Electra L7 delivers full-context voice interaction that intuitively understands user needs, making every journey more engaging.
Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China, its largest market, is available at www.Buick.com.cn.
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