Buick Electra ENCASA launched in China, elevating villa-class luxury in the new energy MPV segment

2025-12-05


SHANGHAI — Buick today announced the official launch of the Electra ENCASA, its villa-class flagship new energy MPV. Built on Buick’s advanced Xiaoyao super integrated architecture, ENCASA combines advanced electrification, intelligent driving and industry-leading health technologies to set a new benchmark for luxury family mobility. The model launches with two trims priced RMB 439,900 and RMB 469,900.

As the flagship of Buick’s high-end new energy sub-brand Electra, ENCASA extends Buick’s 26-year legacy in China’s MPV segment and represents a major evolutionary step toward next-generation smart, electrified family travel.

A Gulfstream-inspired expression of luxury

ENCASA’s design draws inspiration from private aviation, presenting the visual presence of a “Land Gulfstream.” Its spacious proportions — 5,260 x 2,023 x 1,820 mm with a 3,160 mm wheelbase — are paired with a sleek 0.258 Cd aerodynamic profile and an advanced 12-layer dual-tone paint process.

Seven-mode adaptive crystal LED headlights and a signature through-body taillight with 257 ultra-red LEDs enhance visibility and on-road presence. ENCASA’s ceremonial air suspension enables the vehicle to lower by 60 mm, delivering the lowest entry height in its class. Together with gesture-controlled sliding doors and full-vehicle hospitality modes, ENCASA extends luxury beyond the cabin itself.

A spacious, thoughtful interior that extends the comfort of home

Inside, ENCASA’s cabin embodies Buick’s “Aquatic Aesthetic” with high-end materials including full-grain Nappa leather, ultra-suede headliner and a 15 mm Australian wool carpet. Rounded surfaces and soft-touch wrapping in child-contact zones reinforce a family-first design ethos.

ENCASA offers more than 3.6 meters of usable cabin length and a wide, flexible layout. The second row features Buick’s first multi-posture zero-gravity seats, which automatically adjust based on first- and third-row positions and can link with the front passenger seat to create a reclining “chaise longue” experience. With 8-mode, 10-point massage, full-area heating and one-touch rest mode, comfort is elevated for every passenger.

All three rows feature floating-layer seat cushions with mother-and-baby-grade pearl-cotton padding, bringing high-end comfort to all seven seats. A 330 mm powered third-row slide, 49 storage locations, and a 630–2056 L luggage capacity support every family scenario.

Five-constant wellness cabin: a new standard in healthy mobility

ENCASA introduces the industry-first five-constant wellness cabin, delivering a balanced, science-driven in-vehicle environment:

  • Constant Temperature: Dual-layer, multi-zone climate regulation.
  • Constant Humidity: Automatic 40–60% humidity control.
  • Constant Oxygen: Twin-layer fresh-air circulation that maintains low CO₂ levels.
  • Constant Cleanliness: Panasonic nanoe™ X purification, AQS detection, PM2.5 filtration and low-allergen materials.
  • Constant Quietness: Extensive acoustic treatments and ANC create a serene environment.

Health-oriented features include a 1.1-meter TÜV-certified eye-safe overhead light bar, low-blue-light certified displays and OEKO-TEX baby-safe leather. The vehicle’s electromagnetic emissions remain lower than a mobile phone, ensuring comfort and safety for young children, pregnant passengers and individuals with medical-sensitive conditions.

Advanced digital luxury powered by 8-screen AI integration

Powered by Qualcomm’s SA8775P platform delivering 72 TOPS of AI compute, ENCASA offers Buick’s most immersive digital experience yet:

  • 50-inch panoramic AR-HUD integrating more than 15 sets of driving information
  • Three connected 16.3-inch displays for driver, front passenger and infotainment
  • 21-inch 4K rear entertainment screen
  • Bose premium audio system
  • Cabin-wide gesture control via OMS camera
  • Dual 5.5-inch smart control panels for second-row passengers
  • AI voice assistant with four-zone recognition, 700+ commands and creative AI capabilities

These features allow families to enjoy movies, gaming, karaoke or personalized scene modes with seamless multi-screen interaction.

Smooth, powerful performance for every scenario

ENCASA is equipped with the Zhenlong PHEV Pro twin-motor AWD system, delivering:

  • 462 kW maximum power
  • 775 Nm torque
  • 0–100 km/h in 5.8 seconds
  • 80–120 km/h acceleration in 3.3 seconds
  • 1320 km CLTC combined range
  • 224 km CLTC pure electric range
  • 3C fast charging: 30%–80% in 20 minutes
  • 0.8 L/100 km combined fuel consumption; 7.3 L/100 km depleted consumption

Even in depleted-battery conditions, ENCASA sustains 170 km/h cruising with acceleration performance nearly identical to full-battery mode.

Buick’s hybrid battery offers 360° multi-layer protection, pioneering multi-surface liquid cooling and nano-insulation technology. With 640,000 km of durability and a cumulative 2.6 billion km safety record, it represents the highest standard of battery safety in the segment.

Intelligent driving with uninterrupted urban NOA and full-scene parking

ENCASA features Buick’s most advanced intelligent driving system to date, integrating Momenta’s R6 reinforcement learning model, lidar sensing and a high-precision perception fusion framework.

Its uninterrupted city NOA handles narrow lanes, pedestrian-vehicle negotiation, ETC booths, merging and complex urban environments with human-like precision. Full-scene parking assistance supports highly complex spaces with customizable preferences and memory parking.

One-touch valet parking while in motion enables the vehicle to identify and execute a parking maneuver without stopping first, delivering an unprecedented level of ease and confidence in the MPV category.

A multi-layer safety redundancy system pairs a capacitive steering wheel with a driver-monitoring camera, offering progressive alerts and OnStar emergency intervention when needed.

A new flagship for Buick’s new energy era

As a milestone in Buick’s MPV lineage, the Electra ENCASA leverages the full capabilities of the Xiaoyao architecture to bring villa-class luxury, intelligence and health technology to today’s high-value families. Its arrival strengthens Buick’s leadership in China’s new energy MPV segment and marks a new era of premium electrified mobility for the brand.

Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury in North America and China. Buick has sold over 10 million vehicles in China since its introduction by SAIC-GM in 1998. More information about Buick vehicles in China, its largest market, is available at www.Buick.com.cn.

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