SHANGHAI – Wuling has opened its first LING HOUSE global brand center in Shanghai to promote the image of the vehicle brand and communicate directly with customers. Wuling is entering a new era following the production of the 25 millionth vehicle by its parent company, SAIC-GM-Wuling, last week.
LING HOUSE@Shanghai, the flagship global brand center, is situated in the heart of Shanghai’s fashionable Jing’an District. Shanghai has become the destination for the launch of many new global products. Wuling, which has a growing global presence of its own, plans to open LING HOUSES in additional first- and second-tier cities across the country, including Beijing, Shenzhen and Changsha.
The two-floor LING HOUSE is a modern social gathering space and the home of the LING Club. It will become a launch pad for direct branding and customization activities and a location for the introduction of products.
The first floor is an open space with a large bay window, integrating coffee, dessert and flower shops. It has a fashionable atmosphere suited for the modern city and the Wuling brand. The second floor is a spot for co-branding and trendy art exhibitions.
The first exhibition, LING HOUSE@Shanghai's ART'N KiWi Urban Art Exhibition, opened and runs through December 22. It has five KiWi EVs in five different colors on display in separate fashionable urban showcases, presenting a crossover art experience for visitors. A highlight is the high-end KiWi EV Fashion Gold interior model designed by KiWi global creative director Song Qian.
General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at https://www.gm.com.