SHANGHAI — Chinese Winter Olympian and freestyle skier Eileen Gu has become a brand ambassador for Cadillac in China. Having just celebrated her 18th birthday, Gu received quite a present – her very first Cadillac, an XT6 luxury SUV, to help her prepare for an even brighter future.
Gu has become an exemplary member of Gen Z. She is a world-class freestyle skier, an excellent student at Stanford University and an all-around trendy influencer. Her life experiences have molded her into a brave, energetic and thoughtful person, encouraging her to explore the unknown and become a creative individual. This complements the bold, sophisticated and optimistic value at the core of the Cadillac brand.
Gu has won several major events such as the New Zealand Freeski Open, the Winter X Games and the World Championships, smashing stereotypes associated with female skiers. She has stood out for daring to overcome limitations and seeking excellence. This is in line with Cadillac’s belief that “all greatness comes from daring to begin.”
Cadillac believes that the qualities exemplified by young athletes like Eileen Gu will encourage others from the younger generation to realize their own dreams and explore more of life’s endless possibilities.
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FOR MORE INFORMATION, please contact David Ni at +86-21 3850-7095 or email david.ni@gm.com.