General Motors Launches Ultium Campaign for China

2021-09-14


SHANGHAI – General Motors today kicked off a campaign calling on Chinese consumers to embark on an all-electric journey with its revolutionary Ultium EV platform as a new starting point.

Ultium provides the power, range and flexibility to make almost every vehicle an EV. Leading up to its major rollout by GM across brands and segments, a call to action has been issued across regions to advance zero emissions as part of the company’s global vision.

Following the U.S. call for “Everybody In” earlier this year, the Ultium campaign tailor-made for China will run throughout the rest of 2021 on multiple channels to promote GM’s innovative technology and further drive the acceptance of EVs.

“We believe the inflection point of putting everybody in an EV and transitioning to an all-electric future has arrived, and GM intends to take the lead,” said GM Chair and CEO Mary Barra, who announced 奥特能 (Ao Te Neng) as the Chinese name for Ultium.

The theme of energy, power and strength associated with Ultium’s name is being brought to life by local celebrities and everyday heroes featured in the campaign for China. Together, they are presenting Ultium’s innovation, performance and reliability as the defining characteristics of GM’s future EVs, starting with the Cadillac LYRIQ to be launched in China next year.

“Ultium will bring an inspiring, empowering and encouraging EV experience to Chinese consumers,” said Julian Blissett, GM executive vice president and president of GM China. “The campaign will help us connect with them in a more personal way to step up and step forward together for a new era of personal mobility.”

Innovation

Ultium will make the latest battery technologies available to consumers in a quick and agile way. Its future-proof engineering solutions start with a common battery architecture that can accommodate different cells to optimize global sourcing and keep up with technology advances.

Adding to its built-in flexibility is an almost wireless battery management system being applied on production EVs for the first time. It can draw on GM’s Vehicle Intelligence Platform to receive over-the-air updates, similar to a smartphone.

Performance

Ultium will create an exciting EV experience that suits vastly different needs. From urban commuters to luxury SUVs and super trucks, a wide spectrum of EVs will be powered by a family of five interchangeable drive units and three motors developed in-house and known as Ultium Drive.

Through front-wheel-drive, rear-wheel-drive and all-wheel-drive configurations, it will offer highly diversified vehicle performance, including supercar-like 0-100 km/h acceleration in about three seconds.

Reliability

Ultium will bring peace of mind throughout the EV ownership experience. It upholds GM’s overriding commitment to safety by fully integrating the company’s in-house expertise in battery, electric drive and power electronics with local innovation.

Ultium-based vehicles will aim to meet 5-star safety requirements for EVs. With thermal safety and physical integrity leading its China battery solution, Ultium will allow consumers to enjoy the benefits of fast charging with little impact on battery capacity across the EV lifespan.

General Motors (NYSE:GM) is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in safety services and connected vehicle technology, can be found at https://www.gm.com.

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