Buick to Introduce New-Generation LaCrosse Flagship Sedan with Expressive Styling and Premium Technologies

2023-05-04

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SHANGHAI – Buick today revealed the interior and exterior design of its new-generation LaCrosse in China.

Buick’s five-seat flagship sedan blends forward-looking styling and a refined interior with rich intelligent and connectivity features to create an elevated premium and tech-forward experience. It is designed to fulfill the rising expectations of affluent and progressive local consumers.

Inspired by the brand’s PURE Design philosophy, the new-generation LaCrosse is the latest member of Buick’s portfolio to adopt the all-new Buick design language, including a refreshed badge and new face of Buick. The reimagined signature wing-shaped front fascia is matched with a larger, more intricate grille that enhances the overall expressiveness. New signature wing-shaped LED headlamps bring diamond-effect forward illumination, emphasizing the sense of technology.

The Avenir variant, which represents the highest expression of Buick luxury, is equipped with exclusive Matrix adaptive headlamps with 222 LED lighting sources. They support nine intelligent lighting modes that can automatically shift between high beam and low beam for a safer driving experience.

The new-generation LaCrosse has premium sleek proportions, complemented by a flowing fast-roof and dynamic aluminum wheel design. Adding to its dynamic and stylish look are a distinct tail wing and chrome-plated dual exhausts. The redesigned connected wing-shaped taillamps incorporate 352 LED lighting sources. The 1.3-meter light pipes integrate advanced laser welding technology, enabling a stunning lighting sequence that makes the vehicle more recognizable on the road.

The lighting effect on the Avenir version is even more expressive. When the customer approaches the vehicle with their wireless phone key, exclusive welcome lighting animation for both the headlamps and the taillamps, and door handle illumination are automatically activated for a premium feeling.

The interior of the new-generation LaCrosse is defined by premium sophistication and advanced technologies.

It is equipped with the Buick Virtual Cockpit System featuring an EYEMAX 30-inch curved 6K screen, which allows more intuitive control, extended functionality, and a better display effect. Thanks to the Qualcomm Snapdragon 8155 chip, the VIP intelligent electric architecture and 5G connectivity, the LaCrosse will support OTA updates for multiple modules throughout its lifespan.

The new-generation LaCrosse’s roomy cabin combines a floating design, premium materials and refined craftsmanship that goes well beyond its segment. The floating center console has a large open space between the front seats, bringing extra storage and reinforcing the model’s spaciousness.

The elegant interior has a luxurious appearance with an attention to detail. It includes laser-brushed trim, French double stitching, and a diamond-pattern control button. A unique blue and beige dual-color pattern is offered in the Avenir version, which also features a dynamic backlit LED trim panel and 121 dynamic ambience lighting sources that adapt to the change in music for a sensational cabin experience.

Thanks to its extra-long 2,905-mm wheelbase, the new-generation LaCrosse has increased headroom, knee space and legroom compared to the previous generation. New 3D floating seats featuring premium Moli leather, and an adjustable configuration provide extended comfort. In the Avenir variant, three configurations of heating, ventilation and massage functionality come standard for both the front seats and the rear seats.